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Ayodeji Ibrahim Lateef

Certified Data Analyst | Business Information Systems

Professional Summary

Results-driven Data Analyst with extensive experience leveraging data insights to drive performance optimization and strategic decision-making. Proven expertise in analyzing complex datasets with the use of Python libraries, SQL and Power BI to extract actionable insights and translate technical findings into measurable business outcomes across sectors such as banking, digital services, and e-commerce.

Certifications

  • Microsoft Certified: Power BI Data Analyst Associate


PROFESSIONAL EXPERIENCE

Data Analyst
Yours Truly – Copenhagen, Denmark

May 2021 – Present
  • Develop tailored business intelligence dashboards using Power BI to support data-driven decision-making.
  • Collaborate with clients to understand their needs and craft bespoke analytical solutions.
  • Design and implement robust server infrastructures and automated data pipelines that seamlessly integrate evolving datasets with advanced BI tools.
  • Maintain and update dashboards to ensure continuous alignment with business requirements.
  • Configure cloud services to provide connectivity and scalability that work harmoniously with reporting dashboards.
  • Implement rigorous data quality controls and proactive monitoring systems to ensure data integrity, security, and optimal performance.

Founder
Yours Truly – Copenhagen, Denmark

May 2018 – January 2025
  • Oversee the end-to-end development and management of high-traffic websites.
  • Design and implement custom WordPress solutions, plugins, and web applications to enhance functionality and user experience.
  • Lead SEO and content marketing strategies that drive organic growth and revenue.
  • Collaborate with freelance content creators to produce SEO-optimized materials.
  • Manage server configuration and maintenance to ensure optimal performance, scalability, and uptime.

Managing Partner
Owl Power – Bucharest, Romania (Remote)

May 2016 – August 2017
  • Spearheaded WordPress security initiatives including vulnerability assessments, malware scans, and routine updates in line with industry best practices.
  • Advised clients on risk mitigation strategies and implemented proactive measures that reduced website vulnerabilities.
  • Led digital strategy campaigns (SEO, content marketing, and paid acquisition) to enhance online brand presence and performance.
  • Monitored web traffic and campaign performance using Google Analytics, adjusting strategies to maximize ROI.
  • Managed budgets, client communications, and social media initiatives to bolster engagement and lead generation.

Business Development Associate
Spring Bank PLC – Oyo, Nigeria

May 2007 - April 2009
  • Conducted in-depth market research and competitive analysis to identify growth opportunities in both retail and corporate banking sectors.
  • Developed strategic business plans and detailed B2B proposals that informed senior management decisions.
  • Collaborated with professional advisors (accountants, legal experts) to ensure regulatory compliance and sound strategic planning.
  • Represented the bank at industry events, including workshops, trade shows, and seminars, to stay updated on market developments and emerging trends.

Education

  • MSc in Information Systems
    Roehampton University, London | Fontys University Of Applied Sciences, Eindhoven
    Jan 2010 – Mar 2012
  • BSc in Computer Science
    University of Ilorin, Nigeria
    May 2003 – Jun 2008
  • West African Senior School Certificate
    Command Secondary School, Bode Igbo, Nigeria
    Jun 1996 – Sep 2002

Programming Skills

  • HTML5
  • CSS3
  • PHP
  • JavaScript
  • SQL
  • Python

Software Skills

  • WordPress
  • WHM/CPanel
  • Power BI
  • Microsoft 365

Language Skills

  • English: Fluent
  • Danish: Intermediate

Hobbies & Interests

Dancing
Fitness
Gaming
Photography
Fashion & Modeling
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