Customer Journey Analytics
Following the path from first visit to purchase. An interactive report for exploring funnel drop-offs, acquisition channels and customer behaviour.
AYODEJI IBRAHIM LATEEF
Making data
mean more.
I turn complex data into clear decisions, and build digital products that put it to work.
Analytics professional. Curious builder. Based in Copenhagen, working at the intersection of business intelligence, machine learning and the web.
BEYOND THE
DELIVERABLE
DELIVERABLE
A few outcomes
along the way.
Data pipelines
& dashboarding
For supply chain
Radiometer6% → 9%
Paid advertising conversion
Funnel analytics · Blaze Digital Marketing1M+
Users reached at Ubetoo
Product growth · Yours Truly01 / SELECTED WORK
Ideas, brought to life.
From the first question to the finished product.
A selection of things I’ve analysed and built.
Pixar Over the Years
A different lens on the films we know. Exploring Pixar’s box office performance, production budgets, audience response and creative legacy through data.
E-Commerce Dataset Analysis
Exploring product pricing, discounts, ratings and reviews across marketplaces. A Python notebook combining data quality checks, interactive analysis, product segmentation and anomaly detection.
Hotel Demand Forecasting
Turning booking data into daily and weekly planning signals. A hybrid forecasting workflow combining statistical models and machine learning, evaluated with rolling backtests.
Cats vs Dogs Image Classifier
Teaching a model to tell cats from dogs using EfficientNetB0 transfer learning. Includes image preparation, fine-tuning, model evaluation and threshold tuning in TensorFlow and Keras.
Ubetoo
A home for music, discovery and the stories behind the sound. Built and scaled the platform to more than one million users, with data informing product and content decisions.
Postage DK
Making Danish public data useful in everyday searches. A business and location directory bringing together CVR company records, DAR addresses and GeoDanmark geography.
Tandklinikken.dk
Helping people find dental clinics across Denmark. A searchable directory that connects structured clinic and location data with a straightforward discovery experience.
There’s more behind the scenes.
02 / A LITTLE ABOUT ME
An analytical mind.
A builder’s instinct.
Copenhagen, DenmarkLocal perspective. Global experience.
I like figuring out how things work.
Then making them work better.
My work connects business intelligence, data science and web development. I’ve helped supply chain teams forecast demand, marketing teams understand conversion, and people find what they need through digital products.
From a SQL model to a Power BI report to a live website, I care about the same things: reliable data, thoughtful design and something useful at the end of it.
I bring experience across Danish and international businesses, along with a hands-on approach to the whole process: asking the right question, building the solution and making sure it holds up.
Microsoft CertifiedPower BI Data Analyst Associate · PL-300
01
Business intelligence
Clear metrics. Useful reporting.
Decisions grounded in reliable data.
02
Data science
Finding patterns. Forecasting demand.
Turning questions into testable models.
03
Digital products
Connecting data and user needs.
Building useful things for the web.
03 / LET’S CONNECT
Have a good question?
Let’s build the answer.
A data challenge, a product idea, or an opportunity to work together.
I’d love to hear what you have in mind.